Consumer Behavior ARAVIND - 09901366442 – 09902787224
WE PREPARE & PROVIDE MBA, EMBA, BMS, GDM, DMS, PGDBM, MIS, MIB , PDM CASE STUDY ANSWERS, ASSIGNMENT SOLUTIONS, PROJECT REPORTS AND THESIS aravind.banakar@gmail.com http://www.mbacasestudyanswers.com ARAVIND - 09901366442 – 09902787224 Consumer Behavior 1. You are the brand manager of a new line of light weight autofocus, economically priced digital cameras. Describe how an understanding of consumer behavior will help you in your segmentation strategy and promotion strategy. What are the consumer behavior variables that are crucial to your understanding of this market ? 2. Gillette, an established market leader in shaving products, is planning a foray into skin care products for men. How can the company use stimulus generalization to market these products ? Can instrumental conditioning also be applied in this marketing situation ? How ? 3. You have been asked to advise a me...